A group of three articles from The MCA Advisory (a publication of the Medal Collectors of America), combined into a single document. John Sallay examines the digital landscape of medal collecting, and his thoughtful analysis is equally applicable to other areas of numismatics. These articles were published serially in the MCA Advisory, beginning with the September/October 2015 issue. The Newman Portal acknowledges author John Sallay and MCA President Sklyer Liechty for sharing this series with a wider audience. The Portal also acknowledges MCA Producer Neil Musante for electronic formatting of the three-part series. Further information on the Medal Collectors of America may be found at www.medalcollectors.org.