Definition

• Advertising Replica.  An award medal in which the recipient individual or organization has medals struck in similitude to the original medal it has won and distributes these as a form of self-promotion. Usually the advertising replica is struck in a smaller size and lesser valued composition from the original award medal. Valentine & Company of New York City is famed for issuing a large number of such replicas of a medal it won at the Amsterdam International Colonial & Exports Fair in 1883; it's name appears in the cartouche on the reverse of the 1 1/4-inch bronze medal. A scarcer replica was issued by the Union Electric Company of Missouri of the Charles A. Coffin Medal it won in 1948.
  An unknown enterprising medallic entrepreneur in 1915 prepared copy dies of the Panama-Pacific International Exposition Medal by John Flanagan and offered to make advertising replicas for winning recipients. At least two recipients accepted this offer and had medals replicated with their name in the reverse cartouche. The copies do not have the original artist's initials in the O in the word HOMO in the legend which appears on all the originals struck by the U.S. Mint.
  Firms also adopted the medal designs as logos for their stationery, advertising and even on its products. Campbell’s Soup Company did this with a medal it had one at the Paris Universal Exposition in 1900; it place this on its soup can labels for nearly a century.                                                                                                          

  excerpted with permission from

  An Encyclopedia of Coin and Medal Technology

  For Artists, Makers, Collectors and Curators

  COMPILED AND WRITTEN BY D. WAYNE JOHNSON

  Roger W. Burdette, Editor

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